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POWER EZINE PUBLISHING
copyright (c) Pavel Lenshin The ease with which electronic magazine can be started reminds me joining affiliate programs. This is usually the second step newcomers undertake after realizing absolute vainness of numerous affiliate program promotions. It became so popular, especially, on the Internet "money-making" market that it is very hard to find entrepreneur without one. Indeed, what you need is a notepad, a way to transmit it to subscribers via free to join ezine announcement services or free to setup mailing list script (majority of hosting accounts have them installed or you may install it yourself with a click of a mouse) and, the last thing, the ability to type and the knowledge of "copy&paste" operation. You are set. Fortunately, Internet is full of free reprint publications that allow you, if desire, to create 15-page newsletter in a matter of 30 min or an hour. The most of this time will go for reading articles to publish and writing short "editorial". This easy to implement and powerful method was widely used 5-7 years ago. The publisher quickly gained the "expert" status, attracted advertisers, promoted offers and earned, earned and earned. Such ezine system worked like clock-work. The competition was weak, people just login on the net in desire to discover some new opportunities and gladly "bought", "participated" and "joined". At present there are thousands of publishers who publish their newsletter to tens of thousands other publishers. Is there a way out? Of course. There is always a way out. Some joke, with its own share of truth, states that: "The way out of any trouble is usually located where the entrance is". To stand above your competition you need to differ in the best way. Help comes from the golden rule of innovation that proves itself here as well. Requirements became tougher for quality, practical, value-added newsletters filled with personality. This task can easily be achieved when you combine innovation plus knowledge. The last trend I observe going in the direction of professional, yet simple, one to three pages newsletter that brings practical and original tips with a simple HTML layout. Professional is not just a meaningless adjective, but essence of newsletter that stresses the importance of expert knowledge of the person who writes materials to it. You or your columnist should be a true expert in the sphere s/he represents. Second conclusion is that knowledge cannot be "copied", original content is the vital feature of powerful electronic newsletter nowadays. For this very criteria (original content or not) I can project the level of expertise, establishment and, eventually, the income publisher has, because, in most cases, successful Internet entrepreneurs publish original and unique newsletters only. Another way to be on top of the market is based on revealing unexplored market niche with big potential and low competition. The benefits of such approach are obvious, but still underestimated by many publishers, who keep on struggling bravely for their share of the "internet marketing" pie, without paying any attention to their natural abilities, hobbies and knowledge background that is neither connected to economics in general nor to management, marketing or e-commerce in particular. As for the format of ezine distribution, HTML and PDF are to kill text newsletters due to unmatched potential and unbeatable advantages, except for size. While size of the issue may play important role now, I predict a major shift in the nearest future as it cannot compete with interactivity (sometimes in real-time) and reading pleasure that HTML and PDF newsletters can bring. This process reminds development of web-sites that was used to represent simple "notepad" text in the origin of the Internet and after a short period, evolved into design-rich interactive media, the same way text newsletters will go down in history very soon. First steps are being made in this direction forming new powerful media sector that possesses much more strengths rather than weaknesses. Let us make this incipient trend work for our good. Pavel Lenshin is the devoted Internet entrepreneur, web-developer and marketer, founder of the entrepreneurship portal, where you can find discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/, FREE reports http://ASBONE.com/reports/, and finally uncover innovative business strategies through FREE "NET Business Magazine".
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