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What's on YOUR Subscriber Thank-You Page?
When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content... (1062 views)

WHOOPS -- There Goes My List! (Are You Backing Up Your BIGGEST Asset?)
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little... (727 views)

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail... (648 views)

Should You Upgrade Your E-zine From Text to HTML?
A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting... (687 views)

Who Is Your E-zine Really FROM?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many... (483 views)

Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's... (630 views)

Pay Per Click: What's It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through... (774 views)

Your E-zine Promotion Checklist
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones... (662 views)

Putting the YOU in Your E-zine
I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more... (446 views)

Recycle Your Articles and Gain Tons of New Subscribers
While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and,,, (621 views)

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